Bump charts specialize in showing how the rank ordering of items changes over time or across categories. By using smooth curves connecting rank positions, they make it easy to follow each entity's trajectory — highlighting who rises, who falls, and who swaps positions. They are preferred over connected scatter plots when the rank (not the value) is the key insight.

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year	rank	brand
2019	1	Apple
2020	1	Apple
2021	1	Apple
2022	1	Apple
2023	2	Apple
2024	1	Apple
2025	1	Apple
2019	2	Google
2020	3	Google
2021	2	Google

{
  "title": {
    "text": "Tech Brand Equity Rankings 2019–2025"
  },
  "data": [
    {
      "year": "2019",
      "brand": "Apple",
      "rank": 1
    },
    {
      "year": "2020",
      "brand": "Apple",
      "rank": 1
    },
    {
      "year": "2021",
      "brand": "Apple",
      "rank": 1
    },
    {
      "year": "2022",
      "brand": "Apple",
      "rank": 1
    },
    {
      "year": "2023",
      "brand": "Apple",
      "rank": 2
    },
    {
      "year": "2024",
      "brand": "Apple",
      "rank": 1
    },
    {
      "year": "2025",
      "brand": "Apple",
      "rank": 1
    },
    {
      "year": "2019",
      "brand": "Google",
      "rank": 2
    },
    {
      "year": "2020",
      "brand": "Google",
      "rank": 3
    },
    {
      "year": "2021",
      "brand": "Google",
      "rank": 2
    },
    {
      "year": "2022",
      "brand": "Google",
      "rank": 3
    },
    {
      "year": "2023",
      "brand": "Google",
      "rank": 1
    },
    {
      "year": "2024",
      "brand": "Google",
      "rank": 3
    },
    {
      "year": "2025",
      "brand": "Google",
      "rank": 3
    },
    {
      "year": "2019",
      "brand": "Microsoft",
      "rank": 4
    },
    {
      "year": "2020",
      "brand": "Microsoft",
      "rank": 4
    },
    {
      "year": "2021",
      "brand": "Microsoft",
      "rank": 4
    },
    {
      "year": "2022",
      "brand": "Microsoft",
      "rank": 2
    },
    {
      "year": "2023",
      "brand": "Microsoft",
      "rank": 3
    },
    {
      "year": "2024",
      "brand": "Microsoft",
      "rank": 2
    },
    {
      "year": "2025",
      "brand": "Microsoft",
      "rank": 2
    },
    {
      "year": "2019",
      "brand": "Amazon",
      "rank": 3
    },
    {
      "year": "2020",
      "brand": "Amazon",
      "rank": 2
    },
    {
      "year": "2021",
      "brand": "Amazon",
      "rank": 3
    },
    {
      "year": "2022",
      "brand": "Amazon",
      "rank": 4
    },
    {
      "year": "2023",
      "brand": "Amazon",
      "rank": 4
    },
    {
      "year": "2024",
      "brand": "Amazon",
      "rank": 4
    },
    {
      "year": "2025",
      "brand": "Amazon",
      "rank": 5
    },
    {
      "year": "2019",
      "brand": "Meta",
      "rank": 5
    },
    {
      "year": "2020",
      "brand": "Meta",
      "rank": 5
    },
    {
      "year": "2021",
      "brand": "Meta",
      "rank": 5
    },
    {
      "year": "2022",
      "brand": "Meta",
      "rank": 5
    },
    {
      "year": "2023",
      "brand": "Meta",
      "rank": 5
    },
    {
      "year": "2024",
      "brand": "Meta",
      "rank": 5
    },
    {
      "year": "2025",
      "brand": "Meta",
      "rank": 4
    }
  ],
  "series": [
    {
      "type": "bumpchart",
      "xKey": "year",
      "yKey": "rank",
      "categoryKey": "brand",
      "stroke": "#6366f1",
      "strokeWidth": 2.5,
      "fills": [
        "#6366f1",
        "#f43f5e",
        "#f59e0b",
        "#10b981",
        "#06b6d4"
      ]
    }
  ],
  "legend": {
    "enabled": true,
    "position": "bottom"
  }
}

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Five tech companies tracked by their annual brand equity ranking over six consecutive years.

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